How to engage the new generation in a sustainable capital market?

This paper analyzes the barriers limiting the participation of young Europeans in the sustainable finance market, despite the dynamic growth of ESG investments within the EU. The primary challenges identified include: low levels of financial literacy, the marginalization of ESG topics in educational curricula, a lack of practical investment tools, and insufficient youth participation in regulatory processes. The study highlights the need for a systemic solution in the form of "Green Educational-Regulatory Sandboxes"—testing environments that integrate education, technology, and civic engagement. The proposed model enables young people to acquire practical investment skills, test ESG products, and participate in consultations regarding sustainable development policies. Implementing this initiative could tangibly enhance the inclusivity of Europe's capital market, thereby supporting the European Union's objectives in the areas of green transition, digitalization, and civic education.